Less paperwork. More booked work.

We turn your online presence into a working system. It builds trust, captures leads, encourages reviews, and makes follow-up easier.

20-min working session · No pitch deck

Built for the trades

  • HVAC
  • Plumbing
  • Electrical
  • Roofing
  • Siding
  • Gutters
  • Windows
  • Painting
  • Landscaping
  • Lawn Care
  • Snow Removal
  • Tree Services
  • Fencing
  • Decks
  • Concrete
  • Masonry
  • Pest Control
  • Garage Doors
  • Septic
  • Handyman
  • Drywall
  • Flooring
  • Pressure Washing
  • Chimney Sweep
  • Junk Removal

A look inside

Here's how two of them work.

Every system we build gets shaped around how your business actually runs. A couple of patterns come up again and again. Here are two, drawn step by step.

Lead Capture Flow
  1. Visit

    A visitor lands on your site.

  2. Submit

    They fill out a contact form.

  3. Capture

    Automation captures the request.

  4. Receive

    You get the lead in real time.

  5. Follow up

    You respond faster than competitors.

  6. Convert

    Lead becomes a customer.

Review Growth Flow
  1. Complete

    Job or service finishes.

  2. Request

    System sends a review request.

  3. Review

    Customer leaves a five-star.

  4. Build

    Reputation grows quietly.

  5. Show

    Future customers see the proof.

How it works

One path, from audit to improvement.

Every engagement runs the same path, from understanding what's leaking leads today to monitoring what's compounding tomorrow. No surprises in the middle.

  1. Audit

    We review your current website, reviews, forms, calls to action, and follow-up. We find what’s working and what’s quietly leaking opportunities you never see.

  2. Plan

    We map pages, services, the customer journey, lead flow, and automation into a single build plan, with a fixed timeline and a fixed quote.

  3. Build

    We design the website and connect the forms, review requests, and lead delivery workflows. Each piece engineered around how your operation actually runs.

  4. Launch

    We test mobile, page speed, forms, SEO basics, tracking, and security. Then we ship, and stay close for the first thirty days to catch anything.

  5. Improve

    We monitor what’s working, review the lead flow with you, and make improvements over time. The system gets stronger as your business grows.

About

Built by operators, not consultants.

Two co-founders. One builds the systems. One builds the relationships. Every engagement runs through both of us, no account managers, no handoffs.

Collin Heckman, Co-Founder of Sherlock Solutions

Collin Heckman

Co-Founder · Outreach & Social

Collin runs outreach and social for Sherlock Solutions. He’s the one finding the small businesses we could help and starting the conversation, so by the time you hear from us, it’s a real one, not a sales pitch.

Jeremy Sherlock, Co-Founder of Sherlock Solutions

Jeremy Sherlock

Co-Founder · Engineering

Jeremy is the technical backbone. He architects and builds every website, integration, and automation we ship, designing systems that keep working in the background without becoming another thing you have to maintain.

After launch

Most websites die after launch.
We don't let yours.

We keep your site secure, updated, backed up, and working. The forms, pages, and lead systems we built keep doing their job long after launch day.

  • SSL setup and renewal
  • Lead form monitoring
  • Off-site backups and security checks
  • Software and plugin updates
  • Mobile and speed audits
  • Ongoing improvement notes

Common questions

Before you reach out.

The questions every operator asks before they pick up the phone. If yours isn’t here, ask us directly.

How long does a website project take?

Most builds ship in 2–4 weeks from kickoff for a 5–8 page site. Larger projects with custom automation or multiple service pages run 6–8 weeks. You get a fixed timeline in the proposal, not an open-ended estimate.

Do you write the website content?

Yes. Copywriting is included in every project. You give us the operational details of your business and what you want customers to know; we shape the language for clarity, trust, and local SEO. You have final approval before launch.

Can you help with SEO?

SEO fundamentals come baked into every build, clean URLs, structured data, optimized images, service pages, and Google Business Profile integration. We also handle AI-SEO: optimizing the same foundation so your business gets cited when prospects ask AI assistants like ChatGPT, Perplexity, or Google's AI Overviews instead of typing a traditional search. Foundation work that compounds across both regular and AI search, not link-building campaigns that need ongoing fees.

Can you automate review requests?

Yes, it's one of our core services. After a job or service completes, the system sends a personalized review request by text or email at the right moment. Happy customers route to Google; lower scores route to you privately so you can resolve them before they go public.

Where do leads get sent?

However you want them. Email, text, your existing CRM, or all three. We test the routing before launch and give you a one-page reference for your lead flow so you always know where to look for what.

Do I own the website?

Yes, completely. The domain, hosting, code, and content all belong to you. We use standard, portable tools, no proprietary platform you can't leave. If we ever part ways, you can hand the keys to any other developer.

Do you provide hosting and maintenance?

Hosting and ongoing maintenance are bundled into one monthly care plan, SSL, backups, security checks, lead-form monitoring, software updates, and incremental improvements. One contact, one bill, no piecing together vendors for the things that keep your site running.

Can you redesign an existing website?

Yes. Redesigns are usually faster than new builds because the content and structure already exist. We audit what's working, what's broken, and what's missing, then rebuild around the same domain so you don't lose any search equity.

What types of businesses do you work with?

Service-business operators across the U.S., home services, contractors, consultants, small clinics, local professional services, and similar businesses where trust and timing decide who gets the job. We don't do e-commerce or large enterprises.

Contact

Tell us about your operation.

The first conversation is a 20-minute working session about what’s actually slowing you down. Not a sales call.

Phone 612-552-2946
Response Time Within one business day
Based In Saint Paul, MN